The Most Loved Attribution
Tool for Media Companies
Proven. Powerful. Measurable.
Proven. Powerful. Measurable.
It’s no mystery that traditional media has evolved over the last decade, but one thing hasn’t changed: its impact. Radio and TV remain the most powerful ways to drive real action, to get someone to walk through the door, visit a website, or buy a product. What has changed is how audiences respond after hearing or seeing an ad. Instead of flipping through the Yellow Pages, today’s consumers pull out their phones and search instantly.
It only makes sense for traditional media to lead the way in measuring this behavior. That’s why Rumple created Media Driven Traffic, an attribution tool that gives you the same kind of measurement and proof advertisers expect from their digital providers, but built for traditional media.
LEARN HOW ATTRIBUTION WORKSWhy Rumple’s Attribution Changes the Game
Media Driven Traffic with LIFT
With Media Driven Traffic reports, you can see exactly what happens to an advertiser’s web traffic around their radio or TV ads. LIFT lets you compare days with ads running versus days without, and track how many visitors arrive on an advertiser’s website within minutes of an ad airing. Highlight patterns in new visitors, web searches, time on site, and pages viewed. The Media Driven Traffic LIFT Report completely reshapes the ROI conversation!
Close more deals, keep more sales, and reduce churn with Media Driven Traffic. Show your advertisers the estimated audio and video impressions their schedules actually deliver in a way that’s simple, visual, and impossible to ignore. It’s a powerful tool for your sales process and a compelling reminder of the real value you’re delivering every single month.
Ad Performance
By capturing both the instant surge and the overall traffic patterns tied to each ad, you can pinpoint the best-performing ads, times, days, audiences, and messages, making it easy to fine-tune and optimize your client’s campaigns, just like A/B testing an email in the digital world.
Simple Reporting That Just Makes Sense
One of the most powerful parts of Media Driven Traffic is how easy the reports are to read. Most attribution tools overwhelm salespeople and confuse advertisers. Rumple flips that script. Our reports are designed so salespeople feel confident explaining the results, and advertisers instantly understand the impact.
No tech jargon. No complicated dashboards. Just clear, powerful reporting that shows exactly how your client’s campaign moved potential customers to search, visit, and engage, so you can focus on strategy, not spreadsheets.
Effortless Setup (Seriously)
Most attribution tools have an Achilles’ heel: setup. They expect media salespeople to become Google Analytics tech gurus, configuring advertiser websites and accounts just to get started. That’s where Rumple is completely different.
With Rumple, setup is ridiculously simple. Salespeople send their advertiser a single link, that’s it. Rumple takes it from there, scheduling a quick onboarding call, connecting their website to Google Analytics, and handling all the permissions. In minutes, everything is set up and ready to roll, without your team ever touching a line of code.
The other piece Rumple needs to make it all work is data from your traffic system, specifically the log report, which tells us the date and time of each ad. We’ve made this just as easy. Rumple works directly with your traffic team to automate the report delivery or shows them a super simple way to update it once a month.
This means your team can skip the headaches, start showing real ROI immediately, and finally have attribution tools they actually enjoy using.
Training & Support That Stands Out
This is where Rumple truly shines, nobody delivers better support. Our team has spent their careers in media, advertising sales, and management, so we understand the real-world challenges your team faces. We don’t just hand over a tool and wish you luck. We roll up our sleeves, implement it with you, and train your team in a way they’ll actually embrace and appreciate. With Rumple, you’re never on your own, you’ve got partners who know your world inside and out.
All Rumple Products, One Seamless Media Sales Solution
Attribution
Attribution and impression reports give you the tools to deliver insight, value and results.
LEARN MORE
Mass Email
Mass Messenger with AI, send smarter emails that reach the right inboxes with less effort.
LEARN MORE
AI Spec Ad Tool
The ultimate creative companion, empowers users to easily craft radio ads.
LEARN MORE
API Integration
Integrate with your favorite APPs easily. Making it so you never have to leave Rumple!
LEARN MORE